Fortune 100 Insurance Company Targets Specific Talent Pools
September 28, 2020
Client Challenge
The Recruiting Team at a property and casualty insurance company wanted to identify specific, hard-to-recruit talent throughout the insurance industry to target for direct-recruiting initiatives. The internal team could execute the direct-recruiting activities, but they lacked the time and the research expertise to identify the specific targets at key competitors.
Our Solution
DoubleStar designed and executed a Talent Market Intelligence and Recruitment campaign, targeting actuarial and product development talent across 10 organizations that comprised the client’s most direct competitors. More than simply gathering names and email addresses, DoubleStar’s team developed detailed Talent Maps containing organizational hierarchies, titles, career paths/promotion ladders, and compensation data and practices, giving the client deep insight into how competitors organized, operated, and deployed talent in these highly competitive occupations.
Business Impacts
Prior to this project, the client possessed no competitive recruiting data. After working with our team, they now own a comprehensive Talent Map that will be used not only for recruiting purposes but also to provide market intelligence to inform their own Talent Management Practices.
This recruiting asset helped the client better target its recruiting efforts, save money and time by shortening the candidate-generation cycle, and serve as a ready-made candidate pool for future recruiting efforts.